CV
The Community-led Advantage
SOCIAL | VIDEO | CONTENT
I specialize in global social media, content, and video, with a focus on community-led growth to support customer acquisition, expansion, and retention.
Over the past 14+ years, I've managed high-performing social media programs for global cloud, security, AI, and data brands such as Oracle, Java, Cognizant, Red Hat, Fujitsu, Matillion, Neo4j, Tigera, Anyscale, Beyondsoft, and Danti.
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Experience
2023 - PRESENT
CO-FOUNDER SOCIAL MEDIA | ACADEMY | VIDEO -
akompany
At akompany, I am a producer that focuses on building clear, results-driven marketing systems for B2B tech clients like Anyscale, Tigera, Kythera, Ascend, Beyondsoft, and Danti. I ensure that content, product marketing, and growth strategies are closely aligned to meet specific business goals and deliver real outcomes.
In my role, I manage the entire marketing process—from developing detailed content plans to coordinating product launches and running cross-functional projects. At akompany, we avoid the common issue of fragmented marketing efforts by connecting content, growth, and product functions into a unified system that scales with the business.
I work on refining product positioning, understanding audience needs, and guiding campaigns that drive meaningful engagement.
Internal Creator Hub
Rev-up B2B engagement with creator programs crafted to fuel Product Led Growth and SaaS market motions. Speed and scale omni-channel content production and distribution. Watch as your subject matter experts transition to evangelists, amplifying your brand voice and driving product velocity — from within.
Community-led Social
Rev up to activate, connect and amplify your user, partner, community champion, and influencer network to boost engagement across your customer journey. Grow your digital and social impact and see your revenue grow.
SaaS Partner Amplifier
Propel your SaaS offerings by identifying and bridging collaboration with complementary B2B SaaS players in your ecosystem via social.Co-launching campaigns and features, elevate your visibility and deliver what users need.
Influencer Programs
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2022-2023
SR. DIRECTOR SOCIAL MEDIA | BLOG | VIDEO - Global Corporate Communication
MATILLION
Proven track record of driving explosive growth through innovative content creation for Matillion a global data brands
Developing and managing integrated campaigns across multiple social media channels — creating engaging and shareable videos, from concept to execution. Optimizing social media content strategies to drive customer engagement
Achieved 20% increase in followers, 78% increase in engagement, 245% increase in views within the first 6 months of leading a social media, video and design team
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CORE DELIVERABLES
• Owned, Earned, and Shared Social Media Strategy
• Paid Social Ad Creative Consultant
• End to End - Social & Video Content Creation
• Video Marketing & Distribution
• YouTube & Blog SEO
• Analytics
• Cross-Platform Campaigns
• Blog Management
• Social Event Marketing
• Budget Management
2021-2021
DIRECTOR SOCIAL MEDIA - Global Corporate Communication
NEO4j
Growth Marketing
Managed a team of 6 & developed 4 point growth marketing program across YouTube, LinkedIn, Twitter, Instagram and internal community channels. Increased engagement 8x / Increased Brand Score to Best in Class for a consistent 12 month cycle with m-o-m growth.
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Creator Program
Led a team of social media specialists + community + PMM to create and manage creator led content across multiple channels, including YouTube & livestreams on LinkedIn & Facebook. Hands on Training & Live Sessions on Hot Topics Livestreams drove 12x growth on video views.
Community First
Collaborated across Neo4j community team to engage community champions to increase user generated community engagement strategies to promote organic PLG growth.
Search + Social
Lead search and social campaigns to increase brand visibility, reach, and website traffic. Increased traffic •
Partner & Customer Social Marketing
Developed and implemented a partner & customer marketing program, to build relationships and collaborations with key influencers and partners. Supported key demand gen initiative "Connections" to spotlight key customer & partner use cases to build social proof.
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Global Social Media
Developed and implemented globalization strategies to expand our reach and increase our footprint in the global market across EMEA / APAC and LATAM with localized language & consistent brand voice. This move tripled our reach within 5 months and increased demand for local in person and virtual events.
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2019-2021
SENIOR MANAGER BRAND & CORPORATE MARKETING – SOCIAL MEDIA
Cognizant
Integrated Editorial Strategy
Developing, managing, and continuously improving integrated social media growth strategies across Cognizant's social media channels. Collaborating cross-functionally with Branding, Messaging, Internal Communications, PR, Field Marketing, Events, Thought Leadership teams—resulting in a 3x increase in reach and engagement, 15-20% audience growth, and 2x increase in web traffic.
Driving Growth with Purpose
Implementing the 4-step growth process to integrated social programs (Data-driven Opportunities, Prioritize Ideation, Run Growth Experiments, and Continuous Optimization). Driving m-o-m sustained growth across brand, campaigns, and thought leadership.
Influencing the Influencers
Integrating "Network Effect" social selling strategies and amplifying the voices of employees, executives, partners, customers, and analysts—to build long-term relationships and social proof.
Crisis Management
Continuously improving the crisis management workflow, listening reports, and crisis summary reports—to ensure reliability, speed, and accuracy. Collaborating across Executive Leadership, PR, and Legal teams to deliver key insights, messaging, and recommendations during a crisis. Mitigating risk by optimizing listening streams to identify and escalate potential threats swiftly. Improved, accuracy and time to delivery of listening reports by 2-3 hours of turnaround time.
Stellar Content
Optimized the content and messaging development supply chain, and channel management to reduce waste and scale creative development based on performance metrics. Benchmark against competitive and aspirational brands to continuously optimize the creative framework strategy.
Campaign Management
Collaborating with Go-To-Market teams and utilizing customer insights to create campaigns that extend brand awareness, establish authority with thought leadership, and generate demand with paid.. Building and optimizing high performing data-inspired creative campaign frameworks that support organic, employee advocacy, and paid.
Events
Develop event lifecycle frameworks for in-person and virtual events to extend the reach and build meaningful engagements pre, during, and post events.
Actionable Analytics
Uncovering opportunities and innovating at speed with real-time performance and listening dashboards.
2018-2019
SOCIAL MEDIA GROWTH MANAGER
Oracle
Java, Oracle Magazine, Java Magazine, Profit Magazine, JavaOne
Social Media Growth Strategy
Defined, developed, and managed data-driven social media growth strategies. Created high tempo experimentation to drive sustainable growth in audience development, community engagement, campaign support, and subscriber retention programs.
Social Media Management
Managed cross-organizational social media marketing programs for @Java - Oracle Magazine - Java Magazine and Profit Magazine with over 1.3 + million followers. Increased engagement (3x), amplification (3x), media views (3x), and web traffic (2x).
Data Analytics
Reported on social insights and key social engagement metrics to include social media as a path to conversion.
Community Management
Collaborated with community managers, advocacy groups, influencers, and product marketing to bridge offline and social interactions, seed content, monitor key growth metrics, and drive best practices across the Java and Oracle Developer communities.
CTA Strategy
Worked with editorial teams to identify, place, track, and optimize awareness, campaigns, hand-raisers, and cloud trial CTA’s across various social media channels to improve conversion rates, leads, and opportunities.
Search and Social. Integrated social and search (SEO) content marketing program and improved social engagement by 20% +.
Schema
Created customized Schema Markup code and template for web properties managed and Google Search Console.
Coaching and Training
Trained editorial, analytics, ad ops, publishing, audience, and web and creative management teams on – Retargeting and Custom Audiences – Social Media Ads 101 – The Network Effect, etc.
2017-2018
SOCIAL MEDIA MANAGER
Oracle
Java, Oracle Magazine, Java Magazine, Profit Magazine, JavaOne
Social Media Marketing
Developed and managed growth initiatives for Oracle, Java Profit Magazines social properties. Integrated CTA initiatives across social media channels.
Social Advocacy and Community Management
Developed social relationships with Java Champions / Oracle Groundbreakers / Oracle ACE social advocacy groups to increase awareness and loyalty.
Partner Marketing
Created go-to-social market programs with strategic key partners with co-branded thought leadership content.
Ad Sales Marketing
Supported Ad Sales team to extend the reach of partner ad packages on social media.
Social Advocacy
Community collaboration for Java Champions and Oracle Developers.
Event Marketing
Promoted events on social media through Periscope and YouTube live. Managed Java and JavaOne social media channels—supported Oracle Code across Twitter, Facebook, and YouTube.
Employee Advocacy Content Distribution
Developed growth-oriented social content distribution strategy with internal business units, Oracle Partner Network, Oracle Champions program, and internal technical evangelists that increased traffic and engagement rates.
2017-2018
DIGITAL MARKETING DIRECTOR
Sprocket Media Agency
Clients: Oracle, Java, Red Hat, Dell, Accenture, NetSuite, Morgan Stanley, Fujitsu +
Account Management
Lead teams of strategists, writers, creatives, and developers across digital and social media marketing projects.
Created agency briefs and SoW's, developed and managed marketing budgets, and negotiated contract rates. Screened and hired talent and lead up to 20+ employees and independent contractors for key accounts.
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Social Media Marketing
Utilized social media to increase brand awareness, tell brand stories, drive traffic, support lead generation, and user experience for Red Hat, Oracle, Fujitsu, and Java.
Paid Social Media
Created, tested, and maintained paid social media, sequence, and retargeting social ads across Facebook, Twitter, and LinkedIn. Budgets included upward of $25,000+ per campaign.
Marketing Strategy
Championed digital marketing, content marketing strategies to support critical business objectives for agency clients.
Web Project Management
Evaluated innovative opportunities to drive growth on websites, microsites, and blogs. Duties included A/B testing and conversion rate optimization, updating and testing content on CMS. Installed and maintained Google Tag Manager, Google Analytics, and MailChimp to support content strategy. Worked with developers to project manage digital, mobile, and web projects.
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Email Marketing
Designed, A/B tested, and optimized email marketing campaigns to improve deliverability, open rates, and conversions. Created email campaigns to support ToFu, MoFu, and BoFu content for lead nurturing campaigns.
Landing Page Optimization
Developed, tested, and optimized various SEO-focused landing pages and conversion-focused landing pages.
Events
Supported offline and online events and sponsorships.
Sales Enablement
Created "Marketing Playbooks" to support sales plays, developed sales collateral, created sales scorecards, and supported social selling campaigns.
Education
2010 - 2012
MASTER OF BUSINESS ADMINISTRATION (MBA) - SUSTAINABLE BUSINESS
Marylhurst University - Oregon
2002 - 2005
BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.) - MARKETING MANAGEMENT
California State University - Los Angeles
2000 - 2001
ASSOCIATE OF ARTS (A.A.) MERCHANDISING AND MARKETING OPERATIONS
Fashion Institute of Design and Merchandising – Los Angeles
Certification – Training
Feb 2019
DIGITAL MARKETING ANALYTICS
MIT Sloan School of Management
Dec 2018
ARTIFICIAL INTELLIGENCE: IMPLICATIONS FOR BUSINESS STRATEGY
MIT Sloan School of Management
Dec 2018
GOOGLE ANALYTICS PLATFORM PRINCIPLES
Volunteer
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AIAI for BERKELEY UNIVERSITY 2019 – Present
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HUMANS FOR AI 2018 – Present
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WHATBENCH (TECHNOLOGY STARTUP) 2017 - 2018
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CONSCIOUSNESS AND HEALING INITIATIVE (CHI) 2017